Marketing Automation with drip marketing

Owned by Jessica Colaw
Last updated: Jan 10, 2024
1 min read

Overview

This feature will help you save time and drive revenue by sending the right message to the right patients at the right time - automatically, every day. 


Once the setup has been completed, you will be able to activate any of the below automated marketing campaigns.
  1. Amptify Auditory Rehabilitation Invitation
  2. Auditory rehabilitation invitation
  3. Birthday message (multiple)
  4. Cancel and no show message (multiple)
  5. Invitation to book a clean-and-check appointment
  6. Hearing aid X years old (multiple)
  7. New patient welcome message
  8. Annual hearing test reminder
  9. Post-fitting message (multiple)
  10. Service plan expiration reminder
  11. Tested, not sold (multiple)
  12. Message for patients with appointments in two days
  13. Warranty expiration reminder


When activated, these campaigns will send emails out to patients automatically every morning based on where the patient is on their journey to better hearing. These emails will use the standard Blueprint OMS messaging which can be customized to your clinic's preference. Patients without an email address on file who meet the criteria for a marketing campaign will be added to the Marketing Automation (print) listing. This allows you to generate batches of personalized marketing letters for those patients, which you can print off and physically mail.
 
Records of sent automated marketing messages can be found at the following places:
  • Marketing > Automated campaigns (email): for sent automated email campaigns
  • Marketing > Manual sent campaigns: for sent print campaigns
  • The contacted patients' Marketing tabs
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