Marketing

Overview

With the marketing module, you can target specific patient segments with a relevant message. Clinic-specific templates for emails, letters, envelopes, and labels, can be set up with merge fields, allowing you to create a batch of documents that are personalized for each recipient. In addition, Blueprint OMS offers a number of automated campaigns that, if activated, can select daily batches of patients to whom you can send marketing correspondence appropriate to their circumstances, as captured by the data in their files.

Output options:

• Letters with personalized greetings, address blocks, warranty information, test date information, etc.

• Emails similarly with personalized greetings, warranty information, test date information, etc.

• Envelopes bearing patients' names and addresses

• Mailing labels similarly bearing patients' names and addresses

• Spreadsheets containing patients' contact information and, optionally, information pertaining to their hearing aids, orders, purchases, appointments, etc.

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