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Overview
This feature will help you save time and drive revenue by sending the right message to the right patients at the right time- automatically, every day.
For the marketing automation, you can choose to integrate with the Oticon MAP platform if you are an existing Oticon marketing automation platform user, or you can select the Blueprint OMS marketing automation.
Once the setup has been completed, you will be able to activate 6 eight different automated marketing campaigns.
- New Patient Welcome Emailpatient welcome message
- Post-Fitting Thank fitting thank you Lettermessage
- Tested, Not Sold not sold
- Annual Hearing Test Notice
- Device Warranty Expiration Notice
- Hearing Aid Upgrade for Devices Older than 4 Yearshearing test reminder
- Hearing aid warranty expiration reminder
- Hearing aid 4 years old
- Birthday message
- Invitation to book a clean-and-check appointment
When activated, these campaigns will send emails out to patients automatically every morning based on where the patient is on their journey to better hearing. If you are using the Oticon MAP platform, the marketing emails will use the templates on your Oticon MAP platform. Otherwise, your emails will use the standard Blueprint OMS messaging which can be customized to your clinic's preference. Patients without an email address on file who meet the criteria for a marketing campaign will be added to the Marketing Automation (print) listing. This allows you to merge generate batches personalized marketing letters for those patients into a marketing letter that , which you can print off and physically mail to the patient.
You can see a list Records of your sent email campaigns from the marketing automation email list, opening a sent campaign will reveal the patients that have received it as well as an icon indicating if the patient has opened the email. Marketing contact with the patient is also recorded in the patient's marketing tab and in the patient journal as well.sent automated marketing messages can be found at the following places:
- Marketing > Automated campaigns (email): for sent automated email campaigns
- Marketing > Manual sent campaigns: for sent print campaigns
- The contacted patients' Marketing tabs
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